Madden NFL 17 is scheduled to release on PlayStation 4, Xbox One, PlayStation 3 and Xbox 360 on August 23. EA Sports and ESPN will announce the cover athlete on May 12 at 6:00 PM ET on SportsCenter . Along with the cover athlete announcement, they also plan to show off the first gameplay trailer from the game. Read the full press release below. Today Electronic Arts Inc. (NASDAQ: EA) announced that the Madden NFL 17 cover athlete will be revealed Thurs, May 12 live during the 6pm ET/3pm PT edition of ESPN SportsCenter. Fans can tune-in to check out which NFL phenom has earned cover honors this year, and also get their first look at an all-new gameplay trailer. EA Access* members can try Madden NFL 17 before it’s released for a limited time as part of a Play First Trial, only on Xbox One. Madden NFL 17 is developed in Orlando, Florida by EA Tiburon and will be available for Xbox One, Xbox 360®, PlayStation®4 and PlayStation®3 on August 23. To learn more about Madden NFL 17, visit . All player participation has been facilitated by NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association (NFLPA).