Menlook, A French Menswear Retailer, Turns Instagram Trend Into Stylish TV Advert

Well, leave it to the always stylish French to find a way to combine new media and old in a forward-thinking manner–and one that means you might one live your dream of seeing your work on television, too. Menlook, a French owned global online retail destination for menswear has launched the first TV ad made from Instagram photos taken by global influential Instagramers. Sacré Bleu!

Related: Get your summer wardrobe ready with the Massachusetts-based Penfield

The campaign draws inspiration from a popular Instagram trend: the #flatlay, which is a creative process that involves organizing a series of objects harmoniously on a flat surface and photographing them from above (haven’t you been pondering that hashtag for months?). We know, we know. The effort it takes to take a beautiful photo for Instagram is almost too much. But hey, we never said it was going to be easy to get on t.v.

Wondering who these global influencers are?

We linked to them right here just for you:

It’s always exciting to see social media evolve. Bravo Menlook! However, we will cringe if and when #selfies get involved.

Well, what are you waiting for? Get to ‘gramming!

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