Amazon starts offering monthly Prime subscriptions

As of July last year, Amazon had already racked up around 40 million Amazon Prime subscribers. Now they’re making a change that will send that number even higher.

Amazon will now let you sign up for a Prime subscription without having to make a big cash outlay. Instead, you’ll be able to pay on a month-to-month basis. You’ll pay slightly more in the long run, but $10.99 every few weeks will be a lot easier to swallow for some folks. Opt for the old annual fee, and you’ll basically score yourself three months of Prime for free.

All the benefits remain the same regardless of which payment plan you choose. You’ll still get access to all of Amazon’s Prime Video and Prime Music content and the Kindle Lending Library, unlimited storage for your photos and videos, early access to Lightning Deals, and free same-day shipping (as long as you live somewhere it’s available, of course).

They’ve done more than just give subscribers the option of paying monthly for their Prime memberships. Amazon wants to create as much recurring revenue as possible, and that means bringing in customers who don’t necessarily do that much shopping on their site. To do that, they’ve introduced a standalone Prime Video subscription.

Prime Video has clearly been priced to make it an appealing alternative to Netflix. At $8.99 a month, it’s a dollar cheaper than Netflix at their recently-adjusted rate. Of course, now that both Amazon and Netflix are attracting so many viewers with original content, it’s probably just as likely that folks will sign up for both instead of choosing one over the other.

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