Who needs a camera roll? You can now take photos and videos within Flipagram

Flipgram users will know how great the app is for curating media, but so far in order to do that you’ve had to import the media from your camera roll. Not anymore.

Today Flipagram launched an update to its app that will allow you to add media from your camera — so, instead of needing to upload media from your camera roll, you’ll be able to simply take a photo.

Related: New Flipagram camera feature lets you create real-time videos to favorite tunes

The feature is called ‘Flipacam,’ and it basically allows you to quickly create ‘Flips’ without having to leave the app.

According to Flipagram, the feature allows users to be a little more spontaneous, something that might not have been possible without the ability to use the camera. Instead of planning out your posts, you can simply take a photo or video, and let it speak for itself.

When you’re using the app, you’ll see a camera button that will let you take a picture. You then tap the display to take a photo, or hold down to take a video. Afterwards, you can compile the media the same way you would when using media from the camera roll. Flips are limited to one minute.

The update makes the service similar to Snapchat. When you capture a photo or video through the Flipagram app, it won’t be stored in your camera roll, which is similar to how media captured from Snapchat can’t be accessed after it’s sent.

“Rather than sharing a single highlight photo or short video clip, people increasingly want to tell a whole story with many photo and video moments,” said Flipagram co-founder and CEO Farhad Mohit in a related statement. “Our new Flipacam makes it incredibly easy to capture such moments as they’re happening and quickly turn them into flips without having individual photos and videos taking up unnecessary space on people’s devices.”

While you could argue that the feature should have been added a while ago, Flipagram doesn’t seem to have suffered because of it — the service now boasts almost 200 million users and a whopping 13 billion shared moments.

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